So she created Work & Woof — a doggy daycare and co-working space where pups and people can vibe. Jill’s the definition of a petpreneur: a social media pro, event expert, and nano-influencer who lives and breathes dogs.

Fast-forward to 2020: Erin showed up at Work & Woof with puppy, Jet Li, and instantly knew she’d found her people. Erin’s an award-winning content creator with roots in media and entertainment—basically, she knows how to make brands pop off.

Now they’re co-founders of TellTail Media, and Lucca and Jet Li are besties. Together, we help pet brands and creators grow online with scroll-worthy content, smart strategy, and stories that actually connect.

We’re not just in the pet industry — we’re redefining it.